Hello friends! Today I found out some exciting news and most of you may already know. Lilly Pulitzer announced today that it would be collaborating with Target this Spring. As far as I know, they will have limited edition and special patterns that will come in scarves, dresses, shirts, wallets, pillows, shoes etc. A new thing that they are doing is adding plus sizes to the Target collab which was a big complaint with the last one.
I'm ecstatic that Lilly Pulitzer wants to broaden their horizon and let more people have the chance to afford their clothing. I think, though, that this will make the brand less exclusive. Lilly Pulitzer to me has always been seen as a high end brand for young women and older women to look professional and stylish at the same time. By collaborating with Target, I feel this will just lessen that mindset. Lilly Pulitzer won't seem as elegant and it will definitely be more mainstream. It has already started to become more mainstream but now it will be just another brand like J. Crew or Michael Kors. Don't get me wrong, I love Target and who doesn't? I just think that the collaboration will be detrimental to Lilly Pulitzer.
Now, this collaboration will be in stores for a limited time beginning April 19. I will show my support and visit my local Target (that I love so much) and check out what they have. There is no doubt in my mind that Lilly will have amazing pieces to share with the world!
****In no way am I trying to sound rude or snobby. It's just like when you read a book in 2010 and it suddenly becomes popular in 2015 because it is being made into a movie.
Please enjoy some pictures of what the Lilly Pulitzer Target collaboration will look like. Photo credits go to the new Instagram page made today.
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